Explore the market and position yourself

Market Research

Understanding the world today to create the products of tomorrow

Capture market trends to position your innovations or work on your strategic planning (Small ship/NW). Know how to decipher weak signals in your market to identify opportunities for innovation. By combining customer insights (observations and qualitative studies) with benchmarks and comparisons, Schoolab gives you the tools to design and develop your innovations.

Une participante lors de l'exploration de son marché
LEx & Do tank

Discover the companies that create the future: Do Tank & LEx

Meet the people behind the innovations of the present and the future. Be inspired, exchange and collaborate to enhance human experiences. Imagine the future of your market before you launch thanks to practical workshops that generate new projects and engage in collective thinking.

Un animateur donne des conseillants un participant sur l’exploration de marché
Design Fiction

Forecasting: Predicting the future with Design Fiction & Poker Design

Imagine the future of your industry. Based on your organization’s strengths and weaknesses and the collection of weak signals, we create prospective scenarios. Each of these scenarios contains threats and opportunities that inform your choices, your strategy, and define your desirable futures.

Participante devant un tableau
approach

Design Fiction

The major events we experience every decade remind us of our inability to predict the future. And yet, all modern organizations still develop linear strategies to define a 5-10 year roadmap that becomes redundant after only a few months.
Design Fiction aims to reduce this pressure on the future and take a more holistic approach when imagining possible futures. Based on the organization’s strengths and weaknesses, we can create possible scenarios. Each of these scenarios contains threats and opportunities that allow the company to define its desirable future.
The next phase consists of understanding what the conditions of these futures might be and then modeling them. This way, the organization’s leaders can track and plan ahead for these conditions to regain some control over the future.

Design Fiction approach diagram
Partners

Companies that trust Schoolab

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